Business Intelligence Analyst

Company Profile

HomeAway is the world's leader in marketing holiday rental properties through the internet, representing over 306,000 holiday rental homes, villas, guesthouses, cottages, and apartments in over 100 countries.

HomeAway is one of the most exciting companies in the internet space, fast growing and highly profitable with massive opportunities in front of it. We are recruiting the leaders who will help us take advantage of those opportunities. Since launch in 2005, HomeAway has received hundreds of millions of dollars in funding for strategic growth initiatives. Successful candidates will be attracted by the prospect of working as part of a small entrepreneurial team within a larger organisation.

Overall Position Objectives

• Establish a reporting framework (coordinating with the global BI group) to standardize definitions and key metrics across German business unit
• Automate recurring reporting processes to ensure the best use of resources
• Deliver on reporting needs for German team

Key tasks/Responsibilities

• DE Reporting

• Ensure that reporting on key metrics is delivered in a timely fashion across brands
• Execute against ad hoc reporting requests of senior management and key stakeholders
• Work to ensure that DE reporting fits in with EU and global reporting frameworks

• Strategic Leadership

• Offer strategic recommendations on key projects/decision points to senior DE management team
• Institute forward-looking mindset of best practice identification and sharing across group

• Management Dashboard Reporting

• Key business metrics reporting - weekly/monthly/annual tracking and forecasting for DE business
• Variation-to-budget reporting

• Marketing Analysis
• Campaign effectiveness reporting across multiple channels (email, PPC, etc)
• Conversion funnel tracking and monitoring
• Ad hoc web analytics reporting
• Market research analysis as needed
• Customer Service/Sales Reporting
• Call metrics analysis
• Call driver analysis (SalesForce reporting)
• Renewal pattern analysis (renewal rates, cancellation reasons)
• Upsell pattern analysis
• Discount/Offer Tree analysis

Experience/Qualifications

• Proven experience working in Business Intelligence at an internet company or in an internet division of a larger company
• International business experience
• SQL knowledge
• Web analytics knowledge (Experience with Omniture, specifically, is a huge plus)
• SalesForce.com knowledge a plus

Application

Applicants should apply in writing with a cover letter, a copy of their CV and salary details to careers@holiday-rentals.co.uk.